About Me
Growth Strategist | Organic Digital Marketing | Turning insights into user acquisition
My experience is majorly in B2B information technology services and
products industry in global markets especially North America
Growth Marketer (Global Team)
TELUS International
- SEO initiatives, boosting organic search visits with content loop strategies (non-career visitors of 250k/m) 40%+ organic
- Led marketing AI-ML chatbot for lead generation, managing stakeholders and ensuring compliant soft launches. This includes designing user journeys and inbound leads workflow
Campaign Delivery Manager
Mediamint
Worked within the Consumer Packaged Goods (CPG) vertical on the Pinterest platform, where we expertly managed client accounts and campaigns.
– End-to-end campaign and ad group management, including trafficking, reporting, QA checks, ad placement, and impression tagging.
– Assist account managers with campaigns and budget planning of around $50k/month.
Senior Digital Marketer
Sigmoid Analytics
- Website and content marketing: Overhauled the company website using WP CMS, improving UX and performance from 40 to 70+ for web core vitals
- Conducted on-page optimization for organic growth and conversion rate optimization for lead generation with 1.2% conversion for an average of 12k+ organic global visits
Product Marketing Manager
Coviam Technologies
- GTM strategy and implementation from scratch for a global SaaS chatbot development platform called Engati for 0 to 1 product journey
- Led lead generation initiatives, including landing page A/B testing, conducting demos, webinars, nurture campaign development, sales enablement and feature promotion via email marketing from 0 to 10s to 100s
Organic Digital Marketing
Organic marketing is a long-term digital marketing strategy that allows companies to build brand awareness, engage and entertain leads using non-paid tactics such as SEO, blog posts, USG, guest posts, video content, social media marketing, email marketing, etc.
SEO
Lead Workflows
Marketing Automation
GTM Strategy
Tools I can use
The right tool for the job makes life a breeze. Why struggle when there’s a smarter way?
